I believe that although AI may not replace all creative professions, it can support and enhance certain areas of the creative process. While AI cannot replace human creativity, it can serve as a powerful tool for visualizing ideas, experimenting with concepts, and developing projects in a fast, accessible, and cost-efficient way. As long as creative ideas exist, AI can help translate those ideas into visual form and support the evolution of creative work. AI also becomes valuable in collaborative environments, as visual references help teams align their ideas and develop a shared creative direction more efficiently.

With the theme of loneliness in mind, I wanted to explore how I would visually portray this feeling despite not having the opportunity to film the concept myself. In this case, AI became the most effective tool for bringing the idea to life, allowing me to visualize emotions, atmosphere, and narrative without the limitations of a physical shoot.

I also wanted to experiment with the commercial potential of AI generated imagery. Using a photograph of candles as a starting point, I combined it with different prompts in AI image generators to create playful and visually engaging advertising concepts. The project explores how AI can be used as a creative tool in commercial production, allowing for fast experimentation with visual styles, branding ideas, and promotional imagery.

Another reason I use AI is to create images based on specific concepts rather than purely emotional themes, contrasting with my exploration of loneliness. Through AI, I can visualize precise ideas and use them as references when planning the next stages of a project. This approach supports the creative process by allowing concepts to become tangible early on.